Email Marketing & Customer Journeys

Bio

I’m Alex Fearon, founder of Maybe Later—a consultancy that helps purpose-led businesses make sense of their customer journeys and turn email into their most useful channel.

After a decade in marketing (agency-side, in-house, and solo), I’ve seen how often small marketing teams are stuck reacting instead of leading. I help untangle the chaos, map what’s really going on for audiences, and build marketing strategies that are practical, human, and actually get used.

My background spans everything from tech-for-good to charities and B2B consultancies, and I’ve worked with 80+ organisations to raise more money, build stronger relationships, and make email feel exciting again. I’m also the creator of the ALIGN Framework, a journey mapping tool designed to bring clarity to content, comms and customer experience.

Key Skills

• Email marketing strategy & automation

• Customer journey mapping (ALIGN Framework)

• Audience insight & segmentation

• Content strategy & campaign planning

• Workshop design & facilitation

• CRM and email platform optimisation (e.g. Mailchimp, Dynamics)

Location

UK

Clients

The Vegetarian Society, Group B Strep Support, Sense, Muscular Dystrophy UK, Turn2Us, Vision for Volunteering

When I'm not working I...

like going on big dog walks with my two staffies, cooking and starting yet another notebook