AI with Intention:
A practical guide to critical and safe use of AI for small charities
AI is already shaping how we work - now it’s your turn.
AI with Intention is a free, practical guide to help small charities explore artificial intelligence in grounded, strategic ways. Whether you're just getting started or already experimenting, this guide offers clear, accessible support tailored for time-strapped teams.
Only 37% of small charities say they are engaging with AI opportunities - compared to 59% of large charities (2025 Interim Charity Digital Skills Report)
What’s inside
Real-life case studies: learn how small charities are already saving time, reducing overwhelm, and boosting confidence with GenAI:
2/3
Dig Deep cut report writing time by two-thirds by training AI to write in their tone of voice.
Hours
Every Month, a micro charity with no paid staff, uses AI tools to create meeting minutes and sort emails - freeing up hours of admin time.
700+
Noise Solution CIC built a custom AI tool to analyse 700+ hours of video reflections each month, surfacing meaningful insights from young people’s stories.
“Recipients of reports have been unable to tell when ChatGPT has been used without this being declared.”
- Dig Deep case study
“GenAI helped us focus on thinking and decision-making, rather than getting stuck in the mechanics of writing.”
- Support Cambridgeshire Co-Chair
“It’s a helpful reviewer, not the final judge.”
- Alström Syndrome UK, on using AI to strengthen funding bids
What you'll learn
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The four AI fluency skills (Delegation, Description, Discernment, Diligence)
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How to write better prompts using the PREPARE model
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Why AI is not neutral and how to spot bias and protect your charity’s voice
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How to set safe boundaries and develop a practical approach for your team
