Flóra Raffai
Strategy & Leadership
Strategy, Leadership, Coaching, Org Change
Bio
I’m a coach, trainer and consultant supporting small charities and social purpose organisations to thrive. I bring over 10 years’ experience as a CEO, trustee and Chair, with a background in health, education, and community development.
I offer tailored support in strategy, leadership, operations and organisational change. I’m particularly passionate about making emerging tools like AI accessible to small charities, and I deliver training that’s practical, thoughtful and mission-aligned.
As an EMCC-accredited coach, I work with leaders and teams to create space for reflection, develop clarity, and take action on what’s within their control. I specialise in coaching small charity CEOs and teams through times of growth, transition, or challenge.
I am currently the Co-Chair of Support Cambridgeshire and I am a member of the Small Charity Friendly Collective. I’m also the author of 'Chief Everything Officer: A Field Guide for Small Organisation Leaders'.
Key Skills
Strategic planning
Leadership coaching and mentoring (EMCC-accredited)
Organisational development and change
Team and board away day facilitation
Programme design and delivery
AI and digital confidence training
Inclusive recruitment and governance support
Stakeholder engagement and consultation
Membership model and service design
Location
Cambridge
Clients
Cambridge Past, Present & Future – Co-pilot support and bespoke leadership development programme
Face Equality International – Membership model review, stakeholder engagement, and strategic planning
NCVO – Research mapping support ecosystems for small voluntary organisations across England
Journey LGBT+ Asylum Group – Strategic planning, stakeholder consultation, and away day facilitation
CGD Society – Supporting a leadership and organisational transition
Visionary – AI and digital confidence training for member charities
Cyclox – Inclusive recruitment of Chair and first staff members
Beacon for Rare Diseases – Leadership coaching programme for patient group leaders
When I'm not working I...
enjoy reading, crocheting, going for long walks along the River Cam, and volunteering with local causes. I also run a small business with my partner

