Driving impact through donor-centered strategy

Bio

I’m an innovative fundraising all-rounder with a passion for building strategies and products that deliver real impact. Over the past decade and a half, I’ve helped charities and NGOs raise more than £100 million, leading diverse teams and developing integrated campaigns across multiple causes and channels, with a focus on Individual giving. What drives me is creating approaches that not only achieve ambitious results but also put the donor experience at the heart of every interaction. I thrive on shaping fundraising products and strategies that inspire action, build loyalty, and unlock sustainable growth for organisations making a difference.

Key Skills

• Fundraising Strategy & Product Development – designing innovative approaches that drive sustainable income growth

• Integrated Campaign Management – leading cross-channel campaigns across multiple causes and audiences

• Individual Giving Expertise – creating donor-centered programmes that boost acquisition, retention, and lifetime value

• Leadership & Team Development – managing and inspiring diverse teams to deliver ambitious results

• Donor Experience Innovation – putting supporters at the heart of every strategy and interaction

• Revenue Growth & Impact Delivery – contributing to raising over £100 million for charities and NGOs

• Creative Problem-Solving – shaping new ideas that inspire action and loyalty

• Cross-Sector Collaboration – working with a variety of organisations, causes, and stakeholders

Location

London

Clients

Save the Children; NSPCC; Marie Curie; Christian Aid; UNCEF; Education Saves Lives, Getting on Board. From large to small.

When I'm not working I...

Forage Mushrooms, Ride bikes and play with my 2 kids!