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Sarah Williams

Fundraising & Comms

Fundraising and Communications Specialist


Bio

Hi, I’m Sarah — a fundraising and communications specialist with 19 years’ experience helping charities tell powerful stories and raise more money. Over the years, I’ve worked with organisations like Depaul UK, VSO and Macmillan, building experience across challenge events, high-value fundraising, brand strategy, digital marketing and senior leadership.


These days, as a consultant, I love partnering with charities to shape their strategic approach, boost their income, or simply help unpick a thorny challenge! Whether I’m writing a case for support, developing a new fundraising strategy or shaping a brand’s voice, I bring creativity, sector knowledge and a genuine passion for helping incredible causes get results.


Above all, I believe in the power of words and ideas to drive change - and I’d love to help your charity achieve even greater impact.


Key Skills

  • Fundraising and marketing strategy

  • Copywriting and editing

  • Grant writing

  • Case for support development

  • Brand development

  • Prospect research

  • Challenge event management


Location

Greater London


Clients

Macmillan Cancer Support, VSO, Depaul UK, Been There, Fields in Trust, ReachOut, Momentum Children's Charity


When I'm not working I...

play touch rugby and write limericks!

Sarah Williams
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