Sarah Williams
Fundraising & Comms
Fundraising and Communications Specialist
Bio
Hi, I’m Sarah — a fundraising and communications specialist with 19 years’ experience helping charities tell powerful stories and raise more money. Over the years, I’ve worked with organisations like Depaul UK, VSO and Macmillan, building experience across challenge events, high-value fundraising, brand strategy, digital marketing and senior leadership.
These days, as a consultant, I love partnering with charities to shape their strategic approach, boost their income, or simply help unpick a thorny challenge! Whether I’m writing a case for support, developing a new fundraising strategy or shaping a brand’s voice, I bring creativity, sector knowledge and a genuine passion for helping incredible causes get results.
Above all, I believe in the power of words and ideas to drive change - and I’d love to help your charity achieve even greater impact.
Key Skills
Fundraising and marketing strategy
Copywriting and editing
Grant writing
Case for support development
Brand development
Prospect research
Challenge event management
Location
Greater London
Clients
Macmillan Cancer Support, VSO, Depaul UK, Been There, Fields in Trust, ReachOut, Momentum Children's Charity
When I'm not working I...
play touch rugby and write limericks!

